keep it simple, stupid (kiss)
Albert Einstein coined a similar principle, "eveything should be made as simple as possible, but not simpler." People tend to over analyze a problem when there's usually a simple and straightforward solution. Our web development strategy is to make things simple, but not simpler, by developing with three ideals: agility, scalability and speed.
Agile
Fast yet responsive development with shorter release cycles. Being agile encourages collaboration from different members on a project and aids adaptability for new ideas and features that pop up during the development life cycle.
Scalable
Grow gracefully from one to one million users. By practicing good architecture and taking advantage of services such as EC2 or Google's App Engine, we make sure your project can scale while keeping computing costs down.
Rapid
Deadlines in today's competitive Internet are usually "ASAP", "Tomorrow" or "Yesterday". Leveraging tools in the Open Source community enables us to build prototypes quickly. Basically, we show you a working model of your project early in the development process for you to tinker with and get outside opinions on.